Stand Out Locally, Grow Consistently
Get New Leads for Your Retail Business With Beasley Media Group
Making your way through the crowded and hypercompetitive online space is challenging for any business, especially for retailers. Hurdles such as ad oversaturation, difficulty finding a target audience, and consumer trust concerns regarding online payments and information sharing can prevent your retail stores from attracting qualified leads and turning them into customers.
This is where we come in. At Beasley Media Group, our lead generation service can help your retail business identify its target audience and connect with them.
What Is Lead Generation?
In sales terminology, a lead is someone who shows a genuine interest in a company’s products or services. Leads help you identify the people who are most likely to become paying customers, find specific ways to nurture those relationships, and turn a significant percentage of them into paying customers.
In the context of a retail business, having a database of people who may not make a purchase right away but have shown genuine interest in what you’re selling can help you build a prospect pipeline. This isn’t just relevant to online stores, as even customers who purchase from brick-and-mortar stores usually do some online research beforehand. Once you capture a lead, there are several ways to get them to make a purchase, including offering discounts and free shipping offers.
Why Is Lead Generation Essential for Retail Businesses?
There are many reasons why using a lead generation service can boost your retail business.
It Can Turn Customer Interest and Curiosity Into Sales
Many potential buyers just visit retail stores without making a purchase, even if they have a genuine interest in what those stores are selling. They may not be ready to spend the money, or they may still want to check out your competitors for a better deal. If you find a way to collect their info, you can follow up with tailored offers that can tilt the odds in your favor and potentially persuade them to make the purchase. Not doing so means missing out on a significant source of revenue.
It Can Generate Repeat Business
Regardless of what you're selling, it's pretty difficult to have a steady revenue by solely relying on one-time customers. In fact, different studies show that acquiring a new customer is at least five times more expensive than retaining an existing one. Having a constant stream of new leads means there are more opportunities to turn those leads into repeat buyers through various loyalty incentives. For instance, a music instrument store may need to generate five new leads for each new customer. If that customer buys an entry-level guitar from the online store, they'll also need strings and other accessories in the future. They may also eventually buy a more expensive guitar, and an effective loyalty incentive can persuade them to buy them all from the same store.
It Can Give You an Edge Over Your Competition
Both the online and offline retail landscapes are fiercely competitive, with competitors ranging from small businesses to giant corporations. The most effective way to stay relevant is to have a constant stream of leads that you can engage directly and personally. Finding ways to tailor your offers can help you make the most out of your marketing budget.
Boosting Online Visibility
Visibility is essential in retail, whether that means being in a physical location that a lot of visitors see or being highly visible in the online space. We can help with the latter through a targeted digital advertising campaign that focuses on the specific demographics and geolocations you're interested in reaching. We'll also create a Google Business profile, formerly known as Google My Business, to increase your search engine and Google Maps visibility.
Reaching Beyond Your Usual Audience
We connect with over 30 million potential consumers every week through a variety of channels, including podcasts, FM and streaming radio, and digital platforms. You can tap into this huge customer base and reach out to people who may not have heard about them otherwise.
Implementing Multichannel Marketing Campaigns
We can help your retail business collect leads through a mix of traditional and digital marketing techniques. Besides the traditional radio advertising, these techniques include email marketing, display ads, and streaming audio. This multichannel approach can persuade many people to either set foot in your physical store or check out your online store.
Continuously Improving Through Data Analysis
Creating an effective marketing campaign can be challenging if you can't assess its progress. Our approach to lead generation involves constant optimization based on data gathered through a wide variety of analytics tools. This can help you get a better understanding of which marketing channels are the most effective at generating new leads, which helps with future budget allocation.
Contact Us at Beasley Media Group Today
When you’re trying to drive more traffic to your offline or online retail business, having a constant stream of leads can help give you an edge over your closest competitors. Our lead generation service involves a multidimensional approach that leaves no stone unturned in search of new people who may be interested in what you have for sale. Working with us will enable you to make the most out of your marketing budget and grow your retail brand.