Take Your Online Marketing to the Next Level With Display Advertising
The average internet user spends approximately six hours and 40 minutes, or more than 40% of their waking hours, online according to the Digital 2024 Global Overview Report. Digital 2024 Global Overview Report
Americans exceed the global average, spending roughly seven hours and three minutes, or around 43% of their waking hours, online. That means if you’re not advertising online, you’re missing valuable opportunities to connect with potential customers.
Display advertising is an excellent way to expand your marketing reach beyond your business’ website and social media accounts. As the online space becomes more competitive, new marketing approaches, such as display advertising, can help your business get results.
What Is Display Advertising?
Display advertising is marketing that appears on third-party websites, including search engines, social media platforms and the websites of other businesses. It’s usually placed strategically with related content to increase the chance of conversions.
Display advertisements, sometimes called banner ads, may use text, images, video or a combination of these elements.
These clickable advertisements direct online users to the advertised business’ digital properties, such as their website or specific web pages.
Types of Display Advertisements
Here are some of the different types of banner ads you might choose for your business:
Leaderboard Advertisements
Large 728-by-90-pixel display advertisements usually placed at the top of web pages
Static Advertisements
Ads with a single, unchanging image or combination of image and text
Rich Media Advertisements
Ads with video, audio, animated or interactive elements
Pop-Up/Pop-Under Advertisements
Ads with video, audio, animated or interactive elements
Interstitial Advertisements
Ads that cover the screen and expected content once a web page loads
Expandable Advertisements
Ads that change their format when web users interact with them
Mobile Advertisements
Ads that appear on mobile web pages and apps
Benefits of Display Advertising
Display advertising is an excellent way to promote your business and its offerings to an online audience. These are some of the benefits of display advertising.
It Increases Network Reach
Placing display advertisements on the websites and mobile apps of other businesses expands your reach beyond your existing customer base. Promoting your business to a new audience can help you attract new customers and sales.
It Can Target Your Desired Demographic
Targeted display advertisements show to the people most likely to purchase your products or services. You can divide your audience into segments according to their gender, location and other characteristics. This practice ensures potential customers only see relevant display advertisements.
It Gets Noticed
Since display advertisements look different from their placement websites and apps, they attract attention. Their eye-catching nature can encourage conversions and increase brand awareness.
It Communicates Quickly
As display advertising is primarily a visual medium, it's designed to communicate a lot of information to viewers quickly. With the average internet user spending less than a minute viewing a typical web page, getting your message across fast is crucial.
It's Easy To Develop and Implement
People with basic design skills and software can easily create eye-catching display advertisements. Anyone with basic technical skills can then place these websites online. However, if you're not confident or you want to take your display advertisements to the next level, a marketing agency such as ours can help you.
It's Affordable
Producing and implementing display advertising is very inexpensive, yet this type of marketing can put your business in front of a large target audience. That makes this type of marketing excellent value for money.
It Helps You Connect to Customers Throughout the Purchase Process
The targeted nature of display advertising helps you put your business in front of consumers throughout the purchase process. Whether they're researching their options or ready to purchase a new or replacement product or service, targeted display campaigns can help them on their consumer journey.
Special marketing techniques can also help you speak directly to customers at certain stages of the purchase process. Sequential messaging shows users a series of advertisements in a specific order that reflects their consumer journey. There are also retargeted display advertisements, sometimes called remarketing advertisements, that aim to reengage online users who've previously interacted with a brand.
It's Easy To Track and Improve Effectiveness
A measurement and optimization approach makes tracking and improving the effectiveness of your display advertising easy. Measurement involves evaluating key performance indicators, including click-through rates and conversions. Noting which display ads perform well and which do poorly can reveal insights concerning optimum placement, advertisement appearance and messaging.
Optimization steps involve identifying the best- and worst-performing display advertisements and making changes to improve your campaign's results. For example, placing your campaign on the pages of other Tampa-based businesses may yield better results than advertising with national brands. You could also alter the look and content of your display ads to improve your success.
Tips for Display Advertising
Applying these tips can help make your display advertising campaigns more effective:
- Understand your target demographic so you know who you're advertising to and the websites and apps they use.
- Create site profiles to ensure the websites that display your banner ads align with your target demographic and values.
- Match display advertisements to your business' branding.
- Use high-quality, clear visual elements to show professionalism.
- Minimize blank space to get the most from your advertisement.
- Use measurement and optimization to improve effectiveness over time.
Alternatively, you could hire a professional marketing team such as the experts at Beasley Media Group. We know what it takes to create display advertisements that can effectively promote your business and engage your target audience.
Optimize Your Display Advertising Results With Beasley Media Group
To reach customers in Tampa and beyond, talk to the advertising team at Beasley Media Group. We’re home to leading radio stations and podcasts that listeners trust, including several media outlets based here in Tampa. In addition to placing your display advertisements, we can also create advertisements that cut through.
Do you want to know more about how we can help your display advertising campaign work better for you? Complete our online contact form to launch your display campaign with our marketing experts.