Social Media Marketing and Advertising Services

Cross-Platform Expertise

Successful social media marketing requires a cross-platform approach, and a strategy focused solely on one aspect, such as Facebook advertising, will fall short. That’s why our team at Beasley Media evaluates all available platforms and places your advertising across all the top options for your industry and audience. As of January 2025, there were 5.24 billion social media user identities around the world, representing 4.1% growth over the previous year. On average, users interact with 6.8 social platforms every month.

YouTube is now the most popular social media platform, and YouTube ads reach 2.53 billion users a month. Facebook ads come in second, reaching 2.28 billion users. Advertising on Instagram offers access to 1.74 billion users, while TikTok ads reach an audience of 1.59 billion.

Diversifying your social media approach can help you tap into all these lucrative options so you never miss a valuable opportunity to connect.

Content Creation Capabilities

Our comprehensive social media marketing services include powerful content creation. Content is king across all platforms, and you can’t expect to reach your audience without it. Over a third of social media users look for news stories, and 30% use social sites to find content, such as videos and articles. If you meet these needs with your advertising, you can draw potential customers in with valuable posts that serve something worthwhile from the first touchpoint.

With 27% of social media users on these sites to find products to purchase or to get inspiration for things to do and buy, it’s overwhelmingly easy to meet these individuals at the prime point in their purchasing journey. Optimal social media management can place your products and services front and center when potential customers are most interested.

We’ll help you craft compelling copy and intriguing imagery to drive conversions and achieve your goals.

Community Management Approach

Our approach at Beasley Digital helps companies build community. We drive conversions by focusing on connections and building long-term relationships with customers. Community management is an all-encompassing task that includes engaging audiences, offering customer support, generating leads and aggregating feedback. In some situations, community management also extends to include crisis management if you’re caught in a PR storm.

While content creation acts as the initial touchpoint, community management is the meaningful interaction that seals the deal. An active community is essential to a successful social media presence. Shares, comments, likes and follows are key to your rankings and visibility. Active and intentional interaction with individual users helps your brand transcend into an entity that can organically grow.

Maximizing ROI with Targeted Ads

Paid Social Advertising Strategies

No social media management strategy is complete without some ad spend. Total spending on social media advertising is expected to hit $276.7 billion in 2025. Among users between the ages of 16 and 34, social media ads are the leading source of brand awareness. On average, marketers invest $46.47 per user reaching social media audiences. At Beasley Digital, we specialize in developing highly targeted campaigns to deliver an impressive return on your social spending.

This begins with knowing where to invest. On Facebook, older users invest a greater amount of time. Those between 55 and 64 look at Facebook for 45 minutes a day, while audiences under 35 spend less than 30 minutes. Among the 18 to 24 set, TikTok commands a whopping 76 minutes a day, and Instagram gets 53 minutes of daily attention.

For both platforms, daily attention declines steadily with age. We’ll help you determine your target audience and develop social media marketing for Tampa, Florida, audiences that meets them where they’re at.

Influencer Partnership Opportunities

If you want social media advertising in Tampa, Florida, that makes a real splash, influencers may be the key to your success. Over 80% of marketers have found influencer marketing to be highly effective. Industry influencers have well-established thought leadership in their niche. Fans and followers already trust their opinion of the best beauty products, vacation destinations, foodie hot spots or techie trends.

Tapping into the right influencer can garner ample attention for your brand. We’ll help you connect with relevant influencers and develop high-conversion campaigns. From striking the right deal to executing compelling content, we can assist with all your social media marketing in Tampa, Florida.

Measurement and Attribution

We strive for continual growth and improvement with all our social media management in Tampa, Florida. We engage in regular marketing measurement and attribution activities to pinpoint what’s working and where we need to improve.

Measurement involves aggregating essential statistics to evaluate the performance of various campaigns and activities. Attribution is the more complex task of tracking customers throughout their journey to determine which touchpoints they interacted with and when.

Measurement and attribution are essential tasks that require a detailed approach and extensive marketing expertise. Our experts at Beasley Digital will do the detail work for you so you can sit back and soak in the results. Our outcomes speak for themselves. We have a solid history of hosting highly effective campaigns focused on social engagement in various industries.

Get a Social Media Assessment

Improve your social presence with us at Beasley Digital. We’re a premier social media marketing agency in Tampa, Florida, delivering expert services and solutions to clients throughout the Gulf Coast area. We can help you create your social sites from the ground up or revolutionize the social profiles you already have.

Contact us for an in-depth consultation and social media assessment. We’ll give you a detailed look at your current standing and suggest a powerful approach to enhancing your social strategies and creating new connections.